Former CEO Howard Schultz says Starbucks needs to overhaul its customer experience

Alienx
Former CEO Howard Schultz says Starbucks needs to overhaul its customer experience
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Estimated read time 1 min read

A week after Starbucks Corp. reported disappointing quarterly earnings and a gloomy annual forecast, its former chief executive said the coffee chain needs to own up to its mistakes and work harder to deliver a better experience for its customers.

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