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Agents have two choices: Learn how to run your entire business from the apps on your phone or tablet or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone, and they’re never coming back. If you want your business to thrive in 2025, choosing the right real estate apps is crucial.
To help, we reviewed hundreds of options to update our list of the best real estate apps for 2025. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads and leverage bleeding-edge AI tools to 10x your productivity.
Summary
Table of Contents
Lead generation and nurturing apps
StreetText
Best for: Facebook & Instagram advertising
Monthly price: Starting at $59 + ad spend
Why we chose it: Trusted by thousands of agents, including Malibu broker and Lab Coat Agents co-founder Tristan Ahumada, StreetText makes the often frustrating and complicated task of running Facebook ads easy. Using their intuitive app, you can set up campaigns and start generating and qualifying leads in minutes instead of hours.
Best features:
- Library of user-tested Facebook ad templates
- Custom text and email automation for each ad
- Automated AI text messaging & ad creator (beta)
- Facebook Mastermind Group with 2,400+ agents
- Exclusive webinars and training content
HomeLight for Agents
Best for: Facebook & Instagram advertising
Monthly price: Starting at $59 + ad spend
Why we chose it: HomeLight is a nationwide referral network app that offers experienced agents qualified buyer and seller leads with no upfront cost. The catch? They take a 33% referral fee for every deal you close through the app. With larger referral networks like Zillow Flex and ReadyConnect Concierge (formerly Opcity) transitioning to invite only, we expect more agents to flock to HomeLight. If you’re on a high split or moving to a new city, it can be an excellent source of qualified leads.
Best features:
- Easy sign up
- No upfront costs
- Faster speed-to-lead = more referrals
- Easy to use app
Zillow Premier Agent
Best for: Streamlining your workflow by consolidating leads from over 35 sources into a single mailbox, with a variety of organization and communication tools.
Monthly price: Free
Why we chose it: While roasting Zillow Premier Agent is a competitive sport for agents these days, even Zillow’s harshest critics can’t deny how useful their app is. It won’t replace your CRM, but for quick lead follow-up on the go, it’s hard to beat. It’s also 100% free for Zillow Premier Agents.
Best features:
- Real-time lead alerts notify you instantly when prospects come in
- Receive relevant information like property details and contact data
- Lead readiness tracking helps you categorize potential clients
- Call recording tools to record and store client calls in your inbox
- Team tools to help you assign and oversee leads to other agents in your brokerage
CINC Agent
Best for: Generating & nurturing leads, marketing
Monthly price: Free app; Inquire for CINC pricing
Why we chose it: The CINC Agent app is a feature-rich lead generation and nurturing tool that helps agents stay connected to leads on the go. The app’s bulk messaging and emailing feature is perfect for blasting out hot new listings and price drops as soon as they happen.
Best features:
- Push notifications when new prospects find you, enabling quick follow-up
- View, call, text and email leads directly from within the app
- Mass message your leads, helping you communicate more efficiently
- Property search and sharing
- Task and calendar management
- Easy lead filtering for better organization and prioritization
Follow Up Boss
Best for: Lead nurturing and management
Monthly price: Free app; Follow Up Boss subscriptions begin at $58 per month
Why we chose it: Follow Up Boss’ app offers all the features you need to nurture leads without overwhelming you with options. With more than 200 integrations with popular lead generation platforms, it’s the perfect app to stay organized and ensure you’re reaching the right leads, with the right message, at the right time.
Best features:
- Automatic lead management
- Integration with 200+ tools and lead sources
- Compatible with contacts, calendar inboxes and events on mobile apps
- Make and receive calls and texts (including group texts) with clients
- Pre-made action plans and time-saving email templates
- Website activity tracking to monitor your prospects’ behavior on your website and tailor your strategy accordingly
Sierra Interactive
Best for: IDX lead generation websites, marketing, automated lead nurturing
Monthly price: Starting at $499 per month for 5 users
Why we chose it: Sierra Interactive is an all-in-one CRM and IDX website platform for teams that are serious about lead generation. The app allows team leaders and agents to send ringless voicemails, generate and nurture leads, and market their businesses from their phones or tablets.
Best features:
- All-in-one lead generation, marketing, and lead nurturing platform
- Automated text messaging
- Ringless voicemails similar to Slydial
- Single line auto dialer
- Agent subdomains
Real estate marketing apps
Pivo Real Estate
Best for: 3D tours and video production
Monthly price: free with $399.99 purchase
Why we chose it: One of the most buzz-worthy real estate apps for 2025, Pivo Real Estate is the Matterport killer we’ve been waiting for. Pivo lets you create professional-quality, 3D tours videos with your smartphone — without the monthly subscription fees.
As if that wasn’t enough, Pivo’s AI-powered video motion tracking is like having your own personal videographer. It follows you as you walk through a room — so you’ll always be the center of attention in your videos. It’s perfect for virtual tours, video calls, listing presentations, and more.
Best features:
- High-quality 3D tours with no monthly subscription fee
- AI-powered motion tracking
- Hands-free video calls
- Floorplans
- One-click social media posting
BombBomb
Best for: Adding video to email marketing
Monthly price: Starting at $33 per month
Why we chose it: BombBomb allows agents to record, send, and track videos directly from popular email providers like Gmail and Outlook. Unlike traditional emails or texts, video emails from BombBomb let you build personal connections with leads quickly and easily. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.
Best features:
- Custom branded videos
- Unlimited videos & recording length
- Create and send videos from Gmail
- Email templates library
- Can embed a call-to-action (CTA) in videos
- Screen & camera recording
RealGeeks
Best for: Generating and nurturing new business relationships
Monthly price: Free app; Real Geeks subscription starts at $299 per month
Why we chose it: While their websites might not be as flashy as competitors like Luxury Presence, Real Geeks’ mobile app is a joy to use. It’s simple enough for most agents to learn quickly, but has enough features to keep team leaders and managing brokers happy. With a 4.9 rating from more than 1,200 agents in the App Store, Real Geeks power users seem to agree with our assessment.
Best features:
- Easy communication tools help you call, email and text clients from within the app
- Pre-made email and text templates for efficient follow-ups
- Pre-schedule follow-up communications
- Advanced search options to help you find better-qualified leads
- Team collaboration tools: Share notes to keep your team’s agents and brokers in sync
Perplexity
Best for: Content creation, research, business strategy
Monthly price: Free
Why we chose it: While our recommendation will probably change ten seconds after this article is published, for now, at least, we think Perplexity is the best AI app for real estate agents — and its nearest competitors are not even close.
Here’s why: While the output from other free AI tools is limited to data from 2021 (which might as well be from the Jurassic era), Perpexity searches the web in real time. That means you can use it to create email campaigns, write blog posts, or research your market with the most up-to-date information. Or better yet, do what we just did and ask how you should pivot your business to stay competitive after the latest drama in the NAR lawsuits.
Best features:
- Searches the web in real-time in the free version of the app
- AI-generated answers are detailed, relevant and lightning fast
- Answers contain less fluff than other LLMs (for now at least)
- Free to use
Lab Coat Agents Marketing Center
Best for: Social media and print marketing
Monthly price: $59 per month
Why we chose it: Lab Coat Agents Marketing Center is a social media and print marketing app that offers agents a crucial benefit over Canva. Instead of generic design templates, LCA Marketing Center’s templates are designed for agents, by agents. The app allows you to quickly choose and edit design templates for social media, flyers, postcards, and even signs and business cards — all from your phone.
Best features:
- Sleek, professionally-designed real estate marketing templates
- Easy-to-use in-app editor
- Print-on-demand feature
- Custom templates available for teams and brokerages
Zillow 3D Home
Best for: Creating free virtual tours
Monthly price: Free
Why we chose it: Zillow’s 3D Home app lets you create free virtual home tours with your smartphone. While the quality might not be as high as what you’ll get from a professional Matterport camera, Zillow 3D Home is free, easy to use, and lets you post scroll-stopping virtual tours directly to your MLS, social media and Zillow.
If you’re a buyer’s agent, you can even use the app to create virtual tours of listings your clients don’t have time to see in person. Think of it as another concierge service to offer your buyers to help you stand out.
Best features:
- 100% free
- Post virtual tours directly to your MLS, Zillow, & social media
- Easy to use
- No expensive cameras or monthly subscriptions
- Can create virtual tours for listings or buyers
Houzz
Best for: Offering buyers concierge-level service
Monthly price: Free
Why we chose it: In today’s market, offering concierge-level services to your buyers is no longer optional. The Houzz app is an excellent tool to add to your suite of buyer services, helping you stand apart as a professional home selling consultant — not just an order taker.
Whether you want to help your buyers visualize what an empty listing might look like furnished, help them find local contractors, or get them excited about renovating a fixer-upper, Houzz can help.
Best features:
- Helps buyers visualize living in a home
- Helps clients find vetted contractors, architects, and interior designers
- Design inspiration and advice from licensed professionals
- Collaboration tools to share design ideas with agents, family members, and other professionals
Canva
Best for: Creating professional marketing materials
Monthly price: Free to $9.99 per month
Why we chose it: Founded by Australian entrepreneur Melanie Perkins in 2013, Canva is still the most popular marketing app for real estate agents for a good reason: Canva makes creating professional marketing materials easy.
Using their extensive library of free templates and AI-powered Magic Studio, Canva lets agents create everything from business cards to AI-generated videos for less than the price of a cup of coffee.
Best features:
- AI-generated designs and copy
- Brand kit lets you save branding assets like colors, logos, and fonts to use on multiple projects
- Extensive library of free graphic design and video templates
- Intuitive user interface makes design easy
- Create and edit videos and animations for social media
- One-click printing and social media scheduling
Open House apps
Curb Hero
Best for: Open house sign-in & marketing
Monthly price: Free
Why we chose it: If you want a free open house sign-in app with advanced features, Curb Hero is not only your best option, it’s your only option. Unlike competing apps that charge $20+ per month, Curb Hero offers agents touchless QR code sign-in, customizable questions, marketing tools, lead verification, and more for free.
Here’s how it works: Local mortgage brokers pay Curb Hero to display their name and contact information on your sign-in sheets as a “paired lender.” Already have a lender you love? Invite them to join Curb Hero.
Best features:
- Touchless QR code open house sign-in forms
- Customizable questions in the free version
- Verifies leads’ phone numbers and email
- AI-enhanced open house summary
- Integrations with 2,000+ CRMs
Kagent
Best for: QR-code sign-in sheets for your Open Houses
Monthly price: $25 per month (free 1-month trial)
Why we chose it: Kagent is a QR code-based open house sign-in app that uses free prize drawings to incentivize your visitors to give you their contact information. To win the contest, visitors need to guess the closing price of your listing — giving you the perfect excuse to reach out when your listing closes. They also offer a one-month free trial, so it’s easy to go back to Curb Hero if Kagent doesn’t work for you.
Best features:
- Incentivized sign-ins give visitors a chance to participate in a prize drawing
- CRM integration via Zapier
- Efficient lead capture and follow-up surveys
- Data management tools like CSV downloads and an admin dashboard
- Privacy-compliant data capture
Open Home Pro
Best for: Open house sign-in & follow-up
Monthly price: Free to $20 per month
Why we chose it: Trusted by more than 90,000 real estate agents nationwide, Open Home Pro offers the same basic functionality as Curb Hero without the need to pair with a lender. While the free version is limited to 25 leads per open house, the paid version offers unlimited leads, customizable questions, automated lead follow-up emails, and a “hot leads” report that identifies your best prospects.
Best features:
- Automated follow-up emails
- Customizable questions in the paid version
- No lender ads on sign-in sheets
- Open house reports for sellers
- Single property websites in free & paid versions
Spacio
Best for: Open house sign-in, marketing & follow up
Monthly price: $25 per agent, per month
Why we chose it: Spacio is an excellent choice for teams and brokerages looking for a more bespoke sign-in experience. You’ll pay a bit more than you will with Open Home Pro, but for luxury teams and brokerages, Spacio’s gorgeous custom-branded sign-in sheets and team reporting features are well worth the extra $5 a month.
Best features:
- Gorgeous custom-branded sign-in forms
- CRM integrations
- Customizable questions in all tiers
- Lead verification + social profiles
- Automated follow-up emails
- Team open house reporting
Buffer
Best for: Scheduling social media posts
Monthly price: Free to $12 per month
Why we chose it: Buffer is an easy-to-use social media scheduling app that allows agents to post on Instagram, Facebook, Pinterest, Twitter, and Linkedin for free. Like most apps these days, Buffer includes an AI assistant to help you write captions, headlines, or anything else you need help with. While we still recommend agents use Microsoft Copilot because of its internet connection, having an AI assistant right in the app can be helpful.
It’s also the best value on the market. While a free account will limit you to 30 scheduled posts at a time, you can upgrade your account to 2,000 scheduled posts for just $6 per month.
Best features:
- Post scheduler for Instagram, TikTok, Facebook, LinkedIn and Twitter
- Content planner helps you customize your calendar in advance
- Centralized inbox management to reply to DMs
- Analytics and monitoring of relevant real-time conversations
Animoto
Best for: Creating professional-looking videos for all your real estate marketing needs; shoot and edit videos directly in the app or on a desktop
Monthly price: Free to $15 per month
Why we chose it: Animoto is a beginner-friendly video creation and editing app that’s perfect for creating professional-looking videos for property marketing and social media. With its easy-to-use drag-and-drop interface, you can create and edit videos from clips and still images and then share them on social media.
Best features:
- Professional templates help you quickly upload photo and video clips to create the most compelling real estate content
- Customizable collage layouts to help you quickly put together property presentations
- Adjust colors to your branding
- Easy posting: You can directly share videos to Instagram and Facebook from within the app
- Licensed music library
Property search apps
Zillow
Best for: Generating buyer leads, market data, property research
Monthly price: Free
Why we chose it: With more than double the traffic of Realtor.com and Redfin combined, Zillow is the largest real estate marketplace on Earth. Whether you’re trying to research new listing marketing ideas, find FSBO deals, or get up-to-the-minute market analysis from economists like ZIllow’s Chief Economist Dr Skylar Olsen, the Zillow app is a must–download for agents in 2025.
Best features:
- Most comprehensive listing collection in the industry
- 3D home tours
- Zillow Premier Agent integration
- Extensive market research reports
Team communication & workflow apps
Agently
Best for: Real estate coaching & accountability, goal tracking, social media templates, done-for-you Facebook ads
Monthly price: $59 per month for individual agents, $279 per month for teams & brokerages
Why we chose it: Agently is a real estate training, coaching, and productivity app that helps teams stay accountable. Using the app, you can set custom goals for each agent on your team and Agently will deliver expert weekly coaching to help them reach them.
Solo agents can use Agently to access weekly coaching, set and track production goals, and even market their business and generate leads with the included social media templates and done-for-you social media ads.
Best features:
- Weekly coaching includes scripts & objection handlers
- Accountability and goal tracking for teams and solo agents
- AI-powered listing builder
- 1,000+ social media templates
- Done-for-you social media ads
Slack
Best for: Improving your team’s communication & collaboration; keep real estate projects moving smoothly by centralizing conversations and important information
Monthly price: Free
Why we chose it: Slack gives real estate teams a more streamlined and efficient way to communicate. Unlike email chains, Slack’s chat-based app makes keeping your team on the same page easy and fun. You can also invite contractors, lenders, and even clients into group chats to keep them in the loop.
Best features:
- Group discussions into channels according to team or project
- Direct messaging within your team or between individuals
- Document sharing with easy Google Drive integrations
- Search for past conversations
- Custom notifications settings
- Cross-device availability (access the same workspace on your laptop, tablet and phone)
Commercial real estate apps
