Levi’s jeans demand is ‘stabilizing,’ execs say. Is ‘Levii’s Jeans’ by Beyoncé helping?

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Shares of Levi Strauss & Co. rallied after hours on Wednesday after the jeans maker bumped its full-year profit forecast higher, helped by cost cuts and optimism from executives on demand for new as well as older products in the U.S. and abroad.

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