Jewellery stocks TBZ, Motisons Jewellers and 4 others soar up to 55% in Sep so far: What’s powering the rally?

Jewellery stocks were shining brightly on Dalal Street, painting a glittering picture for investors’ portfolios. With a surge in demand and strong market sentiment, these stocks have not only outperformed expectations but have also added a significant sparkle to investors’ wealth.

Leading companies in the sector saw substantial gains as rising gold prices and festive season demand fueled a buying frenzy. In addition, analysts have raised their target prices for these stocks, highlighting a consumer shift toward organized players.

Further, the recent cut in customs duties on gold and silver announced in the recent Union Budget has also sparked the gold stocks. All these factors have led to a sharp rise in jewellery stocks, which continued to strengthen in September. Notably, shares of Tribhovandas Bhimji Zaveri (TBZ) jumped 54 per cent in the current month so far, while those of Motisons Jewellers, PC Jeweller, Senco Gold, Kalyan Jewellers, and Thangamayil Jewellery have jumped 47 per cent, 36.35 per cent, 18 per cent, 16 per cent, and 10 per cent during the same period.

According to the experts, the surge in jewellery demand in India is driven by increasing disposable incomes, a growing preference for regular wear beyond traditional wedding and investment pieces, diversified product offerings (like new designs and diamonds), greater trust through hallmarking, and an enhanced shopping experience at organized retail stores.

Despite the strong rise in gold prices, domestic jewellery demand has continued to grow, and companies benefit from inventory gains when prices increase. Regional jewellery companies, which leave more of their gold inventory unhedged, profit directly from these price gains.

In contrast, larger firms like Titan and Kalyan Jewellers hedge 70–90 per cent of their gold, but still see gains from the unhedged portion as gold prices rise.

Aggressive expansion plans

To meet rising demand, jewellery companies are expanding their footprints rapidly. Kalyan Jewellers had 89 FOCO showrooms in India as of June 30, 2024, with plans to open 80 new showrooms in FY25, having already signed Letters of Intent (LOIs) for all planned locations. Senco Gold has also expanded its showroom network to 165, adding six new showrooms in the June quarter.

The company is preparing to launch a strong pipeline of new showrooms under both the COCO and FOFO models throughout the rest of the year, aligning with its growth strategy.

Gold imports more than doubled in August

India’s gold demand has been on a remarkable upward trajectory in recent years and in August it touched a record USD 10.06 billion. This surge has been fueled by a combination of a steep customs duty cut and heightened festive buying, further boosted by central bank continued gold purchases.

India, the world’s second-largest gold consumer after China, heavily depends on imports to satisfy its jewellery industry needs. While gold demand declined by 9 per cent in the first quarter of the current financial year, the July-August 2024 period has shown promising signs of recovery, with further growth expected as the peak wedding season approaches.

Analysts at Nuvama predict an 18 per cent rise in industry-wide volume demand for the second half of 2024. While affluent buyers led the market in the first quarter, the second quarter has seen a growing demand for lower-priced jewellery, particularly in semi-urban and rural areas, it said.

Gold’s golden run

Gold has outperformed all other asset classes in 2024, providing substantial returns while maintaining its physical appeal. At the beginning of 2024, spot gold was trading at $2,062 per ounce. It has since risen 24.5 percent to $2,567 per ounce. The Nifty 50 has jumped 16 percent over the same period.

The sustained rally in gold prices throughout 2024 can be attributed to various factors, including geopolitical tensions, inflation concerns, central bank buying, and economic uncertainties, all of which continue to drive demand upward.

Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before taking any investment decisions.