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It’s time to level up your real estate marketing game. But where do you begin? We know you didn’t get into real estate for the love of marketing or tech. Our team of licensed agents and brokerage marketers reviewed dozens of products for this comprehensive guide to the best real estate marketing tools — focusing on their potential to impact your bottom line.
We’ve chosen the most effective, easy-to-use, practical, and revenue-boosting real estate marketing tools that’ll help you scale faster, save time, and attract clients like a magnet — all without you having to learn 40 new time-consuming tech skills.
Your website is the most foundational of all the real estate marketing tools. Real estate agents need cleanly designed, highly functional websites to both attract and communicate with clients. Ideally, your website should showcase you, your brand, and your expertise. It should also feature MLS listings, provide a lead capture form to guide visitors to your mailing list, show off your client testimonials and feature SEO tools to help your content rank better on Google search.
Here are some marketing tools to help you build a powerful real estate website that delivers results.
Table of Contents
AgentFire
With its stunning layouts, focus on hyper-local agent branding, and sleek luxury feel, AgentFire’s websites attract high-end buyers and sellers and elevate your online presence. AgentFire receives 5-star ratings from clients who rave about their website design and functionality.
Regardless of your plan, AgentFire offers functional features to help scale your business, including strategic calls-to-action, high-converting landing pages, and authority-building area guides that give agents an instant edge. If you’re in the market for a stellar website platform, AgentFire is one of the best digital marketing tools for real estate agents you can invest in — and starting at $140 per month, we love the price.
Best features:
Starting price: $149/month
Placester
This customizable real estate website builder offers several build-out options depending on your team’s size and marketing capabilities. The DIY option begins at $23 per month, but for $103 per month (plus a $100 setup fee), you can opt for a fully done-for-you real estate website that includes a live chat, smart lead capture features, and integrations with your existing tech tools.
Best features:
Starting price: $23/month + $25/month IDX fees
Squarespace
This affordable, drag-and-drop website builder offers a wide variety of templated designs and a free 14-day trial. There’s no IDX integration or other industry-specific tools, but if you’re looking for a simple place for people to look you up online, Squarespace is a great starting place for elegantly branding your business.
Best features:
Starting price: $16/month
Artificial intelligence tools have been integrated into many business platforms, speeding up tasks, automating processes, and helping agents discover trends in their markets. But AI is only getting started in the real estate industry. As the tech evolves, agents will be able to streamline more processes and focus more time and attention on personalized client service.
Lofty
Lofty is an all-in-one, AI-powered platform exclusively for real estate professionals. Lofty’s real estate marketing tools boost your pay-per-click efforts by deploying cross-platform marketing (ads) with their 360° plan. Once the leads are captured, they’re sent to Lofty’s AI-powered CRM where they’re nurtured and engaged with automated messages. Its tools for real estate agents collectively act more like your personal sales assistant.
Best features:
Starting price: ~$400month + $500 set-up fee
Catalyze AI
Catalyze AI uses predictive analytics to pinpoint probate leads — those with inherited property and a high likelihood of wanting to sell that property. The platform uses advanced data analysis, pulling from over 400 million data points from within a 50-mile radius.
Best features:
Starting price: $180/month
ChatGPT
ChatGPT from OpenAI is a language learning model AI tool that real estate agents can use to write listing descriptions, social media posts, emails, newsletters, area guides, text messages or an entire welcome email series for new clients. Use it to role-play and practice your scripts, as a personal assistant, or to brainstorm ideas for your next marketing or email drip campaign. The possibilities are endless with this mighty tool.
Best features:
Starting price: Free for the basic model
Keep track of your clients like the pro you are by leveraging the right client relationship manager (CRM). A CRM will help you streamline your sales processes, store client data, manage leads and keep track each time you connect via email, text or phone with every buyer, seller, prospect or lead in your network.
Zurple
Ready to invest in one of the most innovative, next-level real estate marketing tools? Grow your database with high-quality leads on auto-pilot. Capture local, ready-to-buy leads with Zurple’s team of advertising experts using branded landing pages. You can also boost your lead generation with ads from search engines and social media.
Once your leads are in your Zurple CRM, Zurple automatically delivers a drip campaign, pulling from more than 200 personalized emails and SMS messages tailored to each lead’s specific preferences. Leverage its built-in lead-tracking functionality, making it easier to identify where your leads are browsing online so you can send them curated, timely information.
Best features:
Starting price: $309/month + $799 set-up fee
Follow Up Boss
Follow Up Boss is one of the most powerful stand-alone CRMs. It helps you organize leads, communications, drip campaigns, and more—all in one place. It integrates with over 250 SaaS applications and lead sources so you can create a business ecosystem that incorporates your favorite tools and systems.
Best features:
Starting price: $69 per month
CINC
If you’re looking for an all-in-one marketing solution that includes a real estate website, lead generation, an intuitive CRM and lead nurturing, CINC is a feature-rich solution. It comes with automated lead routing and drip campaigns, plus expert-designed workflows to help you enhance productivity and convert more leads on autopilot.
Best features:
Starting price: $899/month (single agents), $1,299/month (teams)
Wise Agent
While some all-in-one systems may be cost-prohibitive for many single agents just starting out, Wise Agent offers a comprehensive alternative at an affordable price. Wise Agent offers customizable landing pages, a full-featured, easy-to-use CRM, and analytics to give you everything you need to build your real estate marketing strategy.
Best features:
Starting price: $49/month
You don’t have to be an influencer, but every agent needs to cultivate a social media presence. The more authentic, the better. Think of your social media audience as the waiting room for your future friends (and clients) lists. Yes, they will find you on platforms like Instagram and Facebook first, but you want to encourage them to stick around and eventually join your email list using some of the other real estate marketing tools we list here.
Flick
Flick helps you write and schedule posts for Instagram, Facebook, LinkedIn and TikTok. Think of it like a copywriting assistant who can help you cut your writing time in half, all for less than the cost of four lattes each month.
Best features:
Starting price: $14 per month
Coffee & Contracts
Coffee & Contracts is a social media toolkit for real estate agents. For $54 a month, you get loads of beautiful, ready-made Canva templates strategically designed to attract and convert your followers into fresh new leads. It’s super organized, with a content database sorted by topic. The catch? The designs aren’t exclusive to you and there’s no automation for posting.
But it does offer a handy content calendar, and it’s quite a deal compared to hiring a social media manager or graphic designer (or both). It’s founded by real estate professional Haley Ingram, who understands the struggles agents have carving out time for social media marketing.
Best features:
Starting price: $54/month
Hootsuite
Hootsuite is a comprehensive social media scheduler, manager and analytics dashboard. It’s designed to increase your productivity, helping you schedule posts, monitor traffic and review engagement across multiple channels. You can even design your posts directly inside the platform.
Best features:
Starting price: $99/month
Canva
Canva is super user-friendly and packed with real estate-specific templates. The drag-and-drop interface, plus a huge library of graphics and fonts, make designing your own mailers, postcards and social media posts a breeze. Canva is perfect for everything from new listings to brand promotion.
You can start for free and explore premium features for more advanced options, like AI features, a more extensive template selection, and better quality designs. It’s great for collaborative design projects with your team, works on all your devices, and has tons of images and graphics to choose from.
Best features:
Starting price: Free
Once people find you, you need to make it easy for them to contact you. Prominently displaying your phone number and including a lead capture form on your website is the first place to start, but we recommend a few strategic marketing tools specifically for supercharging your lead gen efforts.
Market Leader
Market Leader offers an all-in-one CRM that serves as one of the best real estate marketing tools for agents. It’s a lead generation system that focuses on client management and automation, and features an intuitive dashboard for organizing client details and tracking your touchpoints over time. Market Leader’s CRM also integrates with more than 40 lead sources, including Zillow and Realtor.com
Best features:
Starting price: $189/month (individual agents), $329/month for up to 10 users (small teams), custom pricing for large teams and brokerages
Highnote
Highnote is a presentation builder that allows you to put together stunning listing and buyer presentations in minutes with its easy-to-use drag-and-drop design elements. With Highnote’s built-in features and massive template library, you can create the right presentations quickly and easily.
Scroll through dozens of other agents’ presentations to get inspo or use them as templates and just add your own branding and flair. If you don’t find what you’re looking for, a custom option allows you to tailor your presentation to your specific needs. Send a link to your presentation and track your clients’ click activity to see if they’re most interested in pricing, photos, videos, attached files, and more — so you’ll know exactly how to follow up.
Best features:
Starting price: $29/month
Generating Seller Leads
Generating seller leads will become more critical than ever for agents as new buyer-agent regulations and ways of doing business roll out. So, we thought it needed its own subcategory. Check out our top-pick tool to boost your listing prowess practically overnight.
Smartzip
SmartZip specializes in seller leads, leveraging predictive analytics to help identify likely sellers as early as six to 12 months before they list their property. This real estate marketing tool gives you the first-mover advantage while providing robust follow-up tools to help you nurture relationships with potential seller clients with ease.
Best features:
Starting price: $500/month
Video is a key component of real estate agent marketing. Using the right tools to create and edit polished or purposely casual videos will help you stand out and get noticed in crowded social media spaces like TikTok and Instagram Reels.
Animoto
Ready to start creating amazing videos for your social media in minutes? Animoto has long been an industry leader in video creation. With drag-and-drop templates and snappy visual effects, making short, engaging content has never been more accessible. Animoto will help your real estate marketing stand out with a few simple steps.
Best features:
Starting price: Free with Animoto branding
CapCut
Take social media video creation to the next level using CapCut. Short on video content ideas? Let the massive library of trendy templates guide your ideation. Or tap into the AI-powered video generator to speed up your process. Just type in your idea and click “Script to Video.” Then use the “AI Writer” to generate your script, click “Smart Generation,” and let the AI video generator create your video.
Best features:
Starting price: Free
BombBomb
If you’re using email marketing to stay top-of-mind with your database, you might consider looking at BombBomb. This platform lets you drop quick videos right into your email messages and drip campaigns. Slap on a catchy GIF preview, and boom – you’ve got emails people actually want to open. You can also add videos to your SMS marketing. It’s like giving your emails and texts a personality upgrade.
Best features:
Starting price: $33/month
There’s no denying the power of SMS marketing. After all, 75% of millennials prefer texting, finding it more convenient than calling. Reaching this audience, currently the largest homebuying segment according to the latest data from NAR, is imperative to earning their business. So, if you haven’t tapped into one of the best real estate marketing tools, here’s your invitation to jump in and get started.
